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Average Open Rate For Nonprofit Emails
Average Open Rate For Nonprofit Emails. There is no right answer. The bounce rate also was high compared to all industry standards at 1 percent, compared to 0.7 percent as an average for all industries.

You top out at 24.11%. B2b emails get a lower open rate of 20.8%. Emails sent by hobbies entities come in second, with a 27.74% open rate.
Holidays And The Season Have A Lot To Do With It.
When it comes to determining average email open rates, it is essential to note that the number can and will vary by industry and type of email campaign that you are sending out. For example, if your email open rate shows 60% that means if you sent emails to 100 subscribers, 60 of them were opened. Emails sent by hobbies entities come in second, with a 27.74% open rate.
According To Our Recent Email Marketing Benchmarks Report, The Average Open Rate Is 19.96%.
Email marketing platform getresponse has released some email marketing benchmarks data you might be interested in. In 2020, the average open rate across all industries was 21.3%. Mailchimp found that the average open rate for nonprofit email marketing is 25.96%, compared to the universal email open rate of 6%.
Email, Especially When Strategically Integrated With Other Channels , Can Be An Influential Force In Securing Donations.
However, unsubscribes were twice the average across all industries at 0.20 percent. The average open rate of an email campaign varies by industry, with the lowest being 0.26% and the highest being 1.2%. As a general guideline, any email open rate of 20% or higher can be considered good.
According To Data, The Average Bounce Rate For Nonprofit Emails Is Only 1.09%.
In 2021, the overall average open rate dropped again and stood at 16.97%, with a 10.29% ctr. However, open rates vary across industries and regions. Per constant contact, average email open rates by industry as of may 2022 are:
This Is Analyzed In Percentages.
A good email open rate meets the average, which is 20.94%. According to the data & marketing association's 2019 email benchmarking report, b2c emails average a 21.9% open rate. How to calculate email open rate
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